Multimedia messaging app, Snapchat, has gotten on the wrong side of Music star Rihanna after they posted an advertisement that made light of the domestic violence she suffered in the hands of her ex-boyfriend Chris Brown back in 2006.
In the ad, Snapchat asked users if they would rather “slap Rihanna” or “punch Chris Brown.”
The ad didn’t offend Rihanna alone as users raised an uproar on social media, accusing them of making light of the situation and tagging it as an insensitive joke. In response, a spokesperson for Snapchat issued out an apology, in an official statement to US Weekly saying:
The advert was reviewed and approved in error, as it violates our advertising guidelines, we immediately removed the ad last weekend, once we became aware. We are sorry that this happened.
But Rihanna on the other hand, didn’t buy the apology and took to her Instagram to blast them. She said;
Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!
You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them … but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet …. you let us down! Shame on you. Throw the whole app-oligy away.